Hey Reader!

I often see incredible women who are GREAT at what they do, but when it comes to getting clients, they can get stuck fast!

Why is this?

• Some have unrealistic expectations of how much they need to market their services and give up before they get the results they want.
• Sometimes they feel embarrassed 😳 to market themselves as much as what is needed for BIG success! I get it, putting yourself out there is not always easy.
• They are not well versed in Marketing and have bought into the old phrase- if you build it they will come.

👉The truth is, you can not just build a business and people magically appear wanting your services or products.

If you want to win in business, you have to win in marketing your services/products. And to win in marketing, you have to do two things.

1. Understand who you are marketing to, so that you can attract the right audience and speak directly to them (so they know you have what they need).
2. Be consistent in marketing your brand! Advertising a few times is not realistic. If that were the case, we would never see marketing from any major company!

Did you know that people encounter 5,000 to 10,000 marketing messages daily?

And that you only remember about 10% of what you see?

🤯

So what does this mean?

Your messaging needs to STAND OUT! And you need to market multiple times to actually be memorable!

Facts:

• It takes seeing a brand post multiple times to build the like, know, and trust factor enough that someone actually makes a purchase or invests with you.
• The more you look like everyone else, the less likely you are to be memorable.
• When you speak to EVERYONE you speak to NO one. Niching your brand messaging down will allow you to build up the client base you are looking for.
  • Hint: if you have never completed a brand deep dive on your target audience- you are already behind in marketing yourself to them.
• ⏱️ Marketing takes time. There is no fairy wand. It's a lot like going to the gym and eating healthy. It can take a while to see results, but consistency pays off.

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Already a client of mine? Ask me about doing a brand deep dive on your target audience during our next call!

Not a client of mine? Apply for a free strategy call today!

What is a strategy call?

This is a simple 15-minute call to answer a business question or struggle you have. It is also a perfect time to ask any questions about what it looks like to have me as your business coach!

No strings attached, and definitely not a sales pitch!

If you have questions about my free calls, just respond to this email, and I am more than happy to answer them for you!